Working with service brands: how to build better design

Behind every successful interior project is a network of specialist collaborators - makers, installers and craftspeople whose expertise is as integral to the outcome as the designer's vision itself. This panel explores the real value of these relationships and why building them well matters. From early-stage input to on-site problem-solving, the talk will examine how service specialists shape quality, creativity and the finished result. Panellists will share what strong partnerships actually look like in practice: how to find them, when to bring them in, and how clear communication makes the difference between good and exceptional work. The conversation will also consider the wider commercial and reputational impact of these collaborations - and why the studios that invest in them consistently deliver better outcomes for their clients.